Do you want to have more sign up and sales on your presentations on stage or webinars but can’t decide on what topic present? You are in luck! The 10 Presentation Topic Themes to Boost Sign ups and Sales on Stage or Webinars is the list I go through before I write my presentations to make it effective, engaging and powerful. This is also the same list I use to come up with “Attention Grabbing” Titles.
A successful presentation (on stage or webinar) follows
3 well-executed stages:
Promise – Path – Promotion
On this blog post, we are going to focus on the first part… THE PROMISE.
When creating a presentation topic, start with the promise. The promise is where you hint (loudly) about the benefits of why they should listen to you. This is the answer your audience’s biggest question: “What’s in it for me?”
A great topic/title needs to set the hook for your audience by being…
- Irresistible (your audience can’t pass it up)
- Relevant (it answers a specific need right now)
- Actionable (it gives them something to do that will bring results).
Below is a list of topic themes that can help you decide on your “Promise” for your next presentation
1. CURIOSITY PROVOKING
Your audience’s imagination is a powerful thing. A presentation topic that harnesses it is pure gold. A curiosity-provoking topic gets them inspired, excited, dying to know more.
Examples
- How to Book 10 Coaching Clients in 10 Weeks: the Simple Portfolio Trick That Makes New Bookings Effortless
- Weight Loss Has Nothing To Do with Discipline: 4 Strategies to Lose 20 Pounds Before Summer
- Happiness is Not the Key to a Lasting Marriage: 6 Myths That Could Destroy Your Relationship (and What to Do Instead!)
2. HOW-TO FOCUSED
You know the problems that your audience is facing–a “how-to” presentation appeals to their practical needs by offering solutions (and hope!). This kind of topic assures participants that their time with you will be well-spent.
Examples
- How NOT to Lose Students Over Summer: Discover How Busy Studios Keep 85% of Their Students with This 4-Step System
- How to Triple Your Coaching Revenue in Less Than One Year (While Working Less!)
- How 5 HDR Shooting Techniques Generated $25,000 in 5 Hours 3.
3. STEP-BY-STEP
A topic like this takes the how-to up a notch by guiding your audience through every stage of a solution they need. It has the added benefit of building trust in you — coming alongside them as a reliable, experienced guide in overcoming their challenge.
Examples
- How to Hire a VA in 5 Simple Steps (And Get it Right The First Time)
- The Only 3 Steps You’ll Ever Need for Creating an Engaging Blog that Maximizes Conversions
- A Painless 6-Step Plan for Lowering Cholesterol While Maintaining Your Foodie Street Cred
4. BEST KEPT SECRETS
Nobody can resist a secret — especially when it comes from someone they admire. This presentation topic theme oozes the promise of “unfair advantage” by offering your audience the insider tricks they crave.
Examples
- 7 Little-Known Secrets The Tops Sellers in Real Estate Aren’t Telling You That Can Land You More Buyers Overnight
- An Insider Skincare Secrets That Transformed My Skin in 14 Days (Less Wrinkles, More Glow)
- How to Book 4 Home Parties by Next Friday: The 3 Secrets to Convert Acquaintances into Hostesses Instantly
5. BEHIND-THE-SCENES
Your audience is eager to not just learn, but learn about you. A behind-the-scenes presentation topic theme not only shows them how you are succeeding at what you do, but builds trust and rapport by letting them in on the details of your life.
Examples
- The Virtual Tour – Learn My Personal Workflow for Fast and Fabulous Photo Editing (So You Can Spend More Time on High-Level Shoots)
- The Story of ‘One Woman Shop’ – A Behind-the-Scenes Tour of Our Exponential Growth from 2 Clients to 2,000!
- Come Behind-the-Scenes and Watch Me Prep for the $1M Wedding Shoot that Doubled My Business
6. COMMON MISTAKES
Everyone in your audience makes mistakes…and they all think they are the only ones who make them! This kind of topic is instantly relatable and offers not only tools for overcoming mistakes, but also hope for future challenges they might face.
Examples
- 7 Signs Your Essential Oils Are Fake – Learn the Telltale Signs of Low-Grade Products That Can Hurt Your Business
- How to Overcome the 5 Most Common Social Media Mistakes in B2B Marketing
- 6 Ways To Determine If Your Kid’s SAT Tutor Is Legit
7. FREQUENTLY ASKED QUESTIONS
When you know your audience well, and you pay attention to what they ask you, your presentation practically writes itself. Just take those recurring questions and comments and turn them into solutions. Your audience gets what they want, plus they have proof that you’re listening to them. Win-win.
Examples
- Top 5 Questions About How to Create Profitable Online Courses
- Finally Revealed! The 3 Main Essential Oils You Need NOW to Decrease Signs of Aging and Radiate Beauty
- How to Make $5,000+ A Month As A Freelancer Without Taking Soul-Sucking Gigs (These 6 Simple Strategies Are Game Changers!)
8. WHAT’S WORKING NOW
This presentation topic theme takes the behind-the-scenes look and makes it global. Not only will your audience understand what you do, but they’ll see it in the context of your industry. This is perfect for more motivated members of your audience who are ready for the big picture.
Examples
- The EXACT Path This Gym Took To Triple Its Membership in 6 Months
- Inside My Top 5 Podcast: The Tricks and Tools That Doubled My Audience in 30 Days
- Outsource Your Way to More Profit: The Real Reason Why the Sharing Economy Has Every Small Business Owner Salivating
9. MAGNIFY A PAIN POINT
This hyper-focused topic teases out the specifics of a single pain point that your audience faces. It gets into the different ways that pain point might show up, and how to address it.
Examples
- To Kale or Not to Kale: Preparation Methods that Can Make (or Break) Your Nutrition Goals
- Lose That Baby Weight: 5 Essential Oils to Help New Moms Drop the Baby Weight Quickly (even if you’re sleep deprived!)
- Why You’re Not Making $100K a Month from Facebook: The 3-Step Method for Creating Ads That Work
10. COMPLEX MADE SIMPLE
This kind of presentation topic theme cuts through the fear or confusion around an “expert-level” issue and makes it practical, simple, and no longer scary. By the end, your audience will see you as not only an expert, but an indispensable ally.
Examples
- Everything You Wanted to Know (But Were Afraid to Ask) About Penny Stocks
- 8 Shortcuts Revealed for Growing Instagram-Worthy Fruits and Vegetables in Your Own Background
- The 3 Most Effective Strategies for Boosting Your Google Search Ranking Instantly
Hope you enjoyed the 10 Presentation Topic Themes to Boost Sign ups and Sales on Stage or Webinars. On the comments below, share with me some of the topic titles you came up with. Love to hear from you!